cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Karnowahadi
Contact Email
admisibisnis@gmail.com
Phone
+6281354038788
Journal Mail Official
admisibisnis@gmail.com
Editorial Address
Lantai 3, Gedung Administrasi Bisnis, Jurusan Administrasi Bisnis, Politeknik Negeri Semarang, Jl. Prof. H. Soedarto, SH, Tembalang, Semarang 50275
Location
Kota semarang,
Jawa tengah
INDONESIA
Admisi dan Bisnis
Published by Politeknik Negeri Semarang
ISSN : 14114321     EISSN : 25273582     DOI : https://doi.org/10.32497/ab
Core Subject : Economy,
Economics, Econometrics & Finance
Admisi dan Bisnis Journal receives articles from research and literature review in social and technology. Focus of Admisi dan Bisnis Journal are : 1. Economics 2. Management 3. Secretarial 4. Business Administration 5. Information System in Business 6. Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 15, No 1 (2014): Pebruari 2014" : 5 Documents clear
ANALISIS KOMITMEN LAYANAN DAN KAPABILITAS LAYANAN TERHADAP WORD OF MOUTH (WOM) DENGAN CITRA LAYANAN SEBAGAI INTERVENING VARIABEL Andi - Setiawan
Admisi dan Bisnis Vol 15, No 1 (2014): Pebruari 2014
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (805.382 KB) | DOI: 10.32497/ab.v15i1.1009

Abstract

This article examine the structural modeling Word Of Mouth (WOM) through service as a background image of the main article. The formulation of specific objectives of this article is to determine the most dominant variable affecting image WOM through service. In this article the analysis tool will test the effect of each independent variable and tied well with the approach of the Structural Equation Model (SEM). Another virtue of this article, is the formulation of a model of WOM through image management services in the area of customer cooperation. The main outcomes of the model in this article is to give positive suggestions for decision makers. Variables to be measured and tested in this article is the service commitment, capability of service, image service and Word Of Mouth (WOM). Accidental sampling method is a sampling technique, while for analytical techniques that are used confirmatory factor analysis and Regression Weight, on the SEM using AMOS 18.0 computerized package. The results of the analysis showed the capabilities of the service is the dominant variable or the greatest effect on Word Of Mouth
EVALUASI PROGRAM PELATIHAN PRODUCT KNOWLEDGE DEPARTEMEN MARKETING DELTA PADA PT PHAPROS, Tbk SEMARANG Ruli - Kurniawati; Putut - Haribowo
Admisi dan Bisnis Vol 15, No 1 (2014): Pebruari 2014
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (732.369 KB) | DOI: 10.32497/ab.v15i1.1010

Abstract

Human Resources (HR) has an important asset in a company. To develop employees competence, PT Phapros, Tbk Semarang arranges Product Knowledge training program for Delta Marketing Department employees. The department consists of Medical Sales Representative, Area Manager, and Supervisor. The training program is arranged to improve the knowledge, skill, and employees’ quality about sales detailing of Delta’s product.  In order to achieve appropriate training, it should be evaluated to see whether the training has reached target or not. Therefore, the purposes of this research were to analyze the result of  participants’ reaction about the Product Knowledge training programand to evaluate the result of participant’s learning based on post-test and pre-test. This research was descriptively analysis written. The method of collecting the data were interview and literature study. The data used are the primary, secondary in the form of qualitative and quantitative data. The techniques of analysis used are descriptive statistic and wilcoxon signed rank test. SPSS version 16.0 is used to process the data.The result of the research shows that the evaluation results in reaction level, the participants give a good assesment to training’s factors, such as material, trainer, facilities, and committe’s service. Then, learning evaluation shows the change in knowledge as a result of the training. Knowledge improvement is shown from wilcoxon test with Z value of -5.379  and significant value is 0,000. The test shows that there is a difference between pre-test and post test. PT Phapros, Tbk Semarang can use these results as a reference in order to improve the implementation of further product knowledge training program.
ANALISIS FAKTOR ATAS PENGARUH TIDAK LANGSUNG BRAND NAME DAN KUALITAS KULINER SERTA PENGARUH LANGSUNG KUALITAS KULINER TERHADAP KEPUASAN KONSUMEN Sugianta - Sugianta
Admisi dan Bisnis Vol 15, No 1 (2014): Pebruari 2014
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (776.991 KB) | DOI: 10.32497/ab.v15i1.1012

Abstract

Object of this article is the culinary industry in Semarang. This article was formulated based on the important fact is found in the field. Where the facts show competition in the culinary industry at this time spawned creativity in formulating the business name of culinary and culinary quality. This is a unique name on one side in an effort to build differentiation to competitors and at the same time aims to influence customer satisfaction. While in the culinary industry it remains an aspect of quality of other important things into superior value. This article attempts to explore further the factors that led to the better culinary value and how the value of culinary and business names into determinants of customer satisfaction. Formulation variables and indicators of the article refer to the previous article. A model has been developed and four hypotheses have been formulated to address the problem of this article. The sampling technique was purposive sampling and quota sampling. Respondents from this article numbered 100 respondents, of which the respondent is a culinary consumer around Semarang State Polytechnic. Data analysis tool used Structural Equation Modeling (SEM) in AMOS 18.0 program. The results of the data analysis this article shows the results of the model and the fourth hypothesis can be accepted article. Managerial implications of providing advice to focus on the indirect effect culinary quality on customer satisfaction around Semarang State Polytechnic through consumer value have the most dominant coefficient.
DESAIN SISTEM INFORMASI ANGGARAN DENGAN ANALISIS RANTAI NILAI DALAM MENINGKATKAN EFISIENSI BIAYA PADA PERGURUAN TINGGI (STUDI KASUS POLITEKNIK NEGERI SEMARANG) Azizah, Azizah -
Admisi dan Bisnis Vol 15, No 1 (2014): Pebruari 2014
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (569.032 KB) | DOI: 10.32497/ab.v15i1.1013

Abstract

Traditional information systems budgets currently used in college still has some drawbacks. By using a value chain analysis which is the main building blocks of strategic cost management which lays out an analysis of the value chain that make up a product and services is expected to analyze the activities that can add value and activities that are not value-added to the college. Design of information systems based on the analysis of this activity will be instrumental in cost efficiency in the college because activities that have less value can be eliminated and give more portion to activities that add value.
PEMANFAATAN TEKNOLOGI INFORMASI UNTUK PENGEMBANGAN USAHA INDUSTRI KECIL MENENGAH (STUDI KASUS PADA IKM DEWI RATIH) Suryadi - Poerbo
Admisi dan Bisnis Vol 15, No 1 (2014): Pebruari 2014
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v15i1.1022

Abstract

Batik small business at Sragen is one of special business which has high value added in the industries. On other side, the owner of batik small business do not ready to entry to the international market. They have any barrier to develop that business.IKM Batik Dewi Ratih is one of small business at Batik Village Tourism, Sragen. It has very little bit skill in computer literacy. The business is running by conventional or traditional management, especially by family management style. The owner of IKM does not have educational background in global market, so just think regional market. Team from Polines develop business IKM to entry to the international market, on three stream of management area, ie. inventory, sales administration, and marketing.IKM needs any devices to increase its performance, ready to entry to the global market, for example: computer, cd-rewriter, business software applications, digital catalogue.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2014 2014


Reset
Filter By Issues
All Issue Vol 24, No 2 (2023): JUNI 2023 Vol 24, No 1 (2023): PEBRUARI 2023 Vol 23, No 3 (2022): OKTOBER 2022 Vol 23, No 2 (2022): JUNI 2022 Vol 23, No 1 (2022): PEBRUARI 2022 Vol 22, No 3 (2021): OKTOBER 2021 Vol 22, No 2 (2021): JUNI 2021 Vol 22, No 1 (2021): PEBRUARI 2021 Vol 21, No 3 (2020): OKTOBER 2020 Vol 21, No 2 (2020): JUNI 2020 Vol 21, No 1 (2020): PEBRUARI 2020 Vol 20, No 3 (2019): OKTOBER 2019 Vol 20, No 2 (2019): JUNI 2019 Vol 20, No 1 (2019): PEBRUARI 2019 Vol 19, No 3 (2018): OKTOBER 2018 Vol 19, No 2 (2018): JUNI 2018 Vol 19, No 1 (2018): PEBRUARI 2018 Vol 18, No 3 (2017): OKTOBER 2017 Vol 18, No 2 (2017): JUNI 2017 Vol 18, No 1 (2017): PEBRUARI 2017 Vol 17, No 3 (2016): Oktober 2016 Vol 17, No 2 (2016): Juni 2016 Vol 17, No 1 (2016): Pebruari 2016 Vol 16, No 2 (2015): Juni 2015 Vol 16, No 1 (2015): Pebruari 2015 Vol 15, No 3 (2014): Oktober 2014 Vol 15, No 2 (2014): Juni 2014 Vol 15, No 1 (2014): Pebruari 2014 Vol 14, No 3 (2013): Oktober 2013 Vol 14, No 2 (2013): Juni 2013 Vol 14, No 1 (2013): Pebruari 2013 More Issue